You've seen them.
Those offices overflowing with plaques, frames, and fancy looking certificates and diplomas covering every square inch of wallspace.
They're designed to impress and overwhelm clients who enter the office coaxing you into believing that the man or woman on the other side of the desk is more than qualified to assist you. The diplomas, certificates, and awards are also conversation starters meant to elicit questions of "Where'd you get this one?" or "What did you do to win that?"
There's nothing wrong with awarding achievement and one should be proud of those accomplishments in life that took real effort. I've got more than my share of plaques & frames -- some more impressive than others.
This diploma is written in Latin making it extra impressive!
This one says that I'm a member of the Northern Virginia Association of REALTORS.
As long as I pay my dues each year and conduct my business ethically, I can keep this one.
This big one says that I passed the Virginia Bar Exam. After 3 years of law school and a grueling 2 day examination that I passed on the first try, this certificate has a prominent place in my home office.
A couple of my RE/MAX Awards
All of these awards, plaques and certificates are in my home office and my clients, friends, and colleagues rarely, if ever, see them.
When I meet you at my real estate office, or at your home, I don't drag my awards and certificates with me to start a conversation or to impress.
I'd rather talk about:
- the recent client I helped negotiate an 11% discount on her new townhouse after a previous seller wouldn't budge on price
- the seller that's thankful for my help during an arduous short sale process dealing with his mortgage company and making sure that we didn't lose an anxious buyer
- the buyers who got a great deal on a foreclosure and are excite to move into their first home
- the important provisions of the real estate contract
- strategies for negotiating the best deal
- how I'll market your home online and get maximum exposure for your property
Plaques, diplomas, and certificates -- they're nice... But, they don't sell homes!
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